gotcha!Stream™ Hot Articles

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Branding Needs A Rebrand

Branding Needs A Rebrand

It’s time to rebrand “branding.” Let’s admit it, the term has become so overused, warped and misapplied by marketing theorists that financial executives no longer credit it with much. Even top brand consultancies cannot agree on its value. So let’s

Uber Launches Dedicated Advertising Division To Serve The World’s Biggest Brands

Uber Launches Dedicated Advertising Division To Serve The World’s Biggest Brands

SAN FRANCISCO--(BUSINESS WIRE)--Uber Technologies, Inc. (NYSE: UBER) has formally launched its advertising division and unveiled Uber Journey Ads, an engaging way for brands to connect with consumers throughout the entire ride process. Journey Ads are the

Fayetteville Road Is The Research Firm Offering Brands And Retailers A New Playbook For Betting On Predictability And Boosting E-Commerce

Fayetteville Road Is The Research Firm Offering Brands And Retailers A New Playbook For Betting On Predictability And Boosting E-Commerce

Fashion is one of the world’s largest consumer industries, estimated to be worth over $3 trillion by 2030. But with 4.7 million metric tons of CO2 emitted annually stemming from 17M+ tons of textile waste in the U.S. alone, the fashion industry is also the

Opinion: 3 Reasons Why Brands Should Leverage Live Sports

Opinion: 3 Reasons Why Brands Should Leverage Live Sports

Whether it’s MetLife Stadium in metro New York or Lumen Field in Seattle, America’s sports arenas have been filling up the past several months. And with that, there’s the chance for every marketer to follow fans through the turnstiles. Thanks to

Is Style Over Substance Eroding Brand Value?

Is Style Over Substance Eroding Brand Value?

Branding: where marketing meets design is a creative flirtation from which lasting business results are born. At least that’s as it should be. But are brands and their existential manifestation becoming dislocated from their commercial objectives?  Our

Making Sense of Marketing Technology and Social Media Software

Making Sense of Marketing Technology and Social Media Software

There is no set standard on how to classify social technologies. And analyst firms like Gartner or Forrester don’t do a good job helping B2B buyers make sense of the technologies that power social media. Peer-to-peer software review sites like G2 and Trust

Authentic, Verified Information Will Elevate Your Brand’s Climate Credentials

Authentic, Verified Information Will Elevate Your Brand’s Climate Credentials

Today’s consumers want to feel good about the products that they use daily. When searching on store shelves or adding items to their virtual baskets, products that communicate a climate-friendly mission stand out the most. Branding is the most direct way to

The Business of Community Summit Sales - Circle: The all-in-one community platform for creators and brands

The Business of Community Summit Sales - Circle: The all-in-one community platform for creators and brands

Sec A limited offer for new Circle Pro customers: Save big on the top Circle offer of the year. Secure your bundle before it’s too late! You can launch your community in 30 days. You just need the right tools and guidance. A LIVE Strategy Power Hour where

12 Customer Communication, Instagram Brand Reach, and AI Marketing Plan Tools

12 Customer Communication, Instagram Brand Reach, and AI Marketing Plan Tools

The following comprises 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: One way to manage your time more efficiently is to have a professional business

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