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15 Experts Discuss Content, Digital Marketing & SEO (Pt. 2) -

15 Experts Discuss Content, Digital Marketing & SEO (Pt. 2) -

1 (Last week) we introduced you to 15 digital marketing experts who shared some knowledge on the industry – specifically content and SEO, and how to get your site to rank on search engines. Regardless of the field you’re in, and what type of business you

For Heineken, With Ads of 6 Seconds, Facebook Is a Mobile 'Billboard' - eMarketer

For Heineken, With Ads of 6 Seconds, Facebook Is a Mobile 'Billboard' - eMarketer

Facebook continues to emphasize the importance of video advertising on its platform, but for the time being, users are simply scrolling past ads. Frank Amorese, senior media director at Heineken USA, spoke with eMarketer’s Maria Minsker about some of the

The shock of the new: Artificial Intelligence and the future of digital marketing

The shock of the new: Artificial Intelligence and the future of digital marketing

Computer-based algorithms are capable of making accurate calculations at a scale we can barely even conceptualize, never mind replicate. As such, they are an incredibly powerful tool, to the extent that they manage a lot of our quotidian tasks for us

16 Ways To Increase Your Website's Visibility - Part 1

16 Ways To Increase Your Website's Visibility - Part 1

One question that keeps popping up is, “How can I get more traffic to my site?” Website traffic is a much sought after “commodity” that few can achieve effectively due to immense market

How to uncomplicate your small business digital marketing strategies

How to uncomplicate your small business digital marketing strategies

Does your business get enough leads every month? Are you spending too much time and money on marketing? Getting more leads is often the number one wish-list item of a small business and those with an effective online presence find new ways to gain access to a

Why you should use LinkedIn Pulse to self-publish

Why you should use LinkedIn Pulse to self-publish

Online self-publishing isn't the bore and chore it used to be. Today almost everything is automated, and the most important choice for individuals and brands is picking the right platform, based on the goals they're trying to achieve.  LinkedIn has never

What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement

What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement

Last year, we saw significant changes in marketing technology. Mobile and social search shifted marketer’s SEO efforts, and messaging apps started to introduce new ways for brands to connect with their audience. But one channel continued to hold the

3 Social Media Monitoring Tools for Marketers

3 Social Media Monitoring Tools for Marketers

Looking for reliable tools to monitor your brand on social media? Wonder which social media monitoring tools are best suited to specific tasks? In this article, you’ll discover three social listening tools designed to help you capitalize on influencer

29 of the Best Office Pranks & Practical Jokes to Use at Work

29 of the Best Office Pranks & Practical Jokes to Use at Work

If you've watched the TV show "The Office" as religiously as I have, the classic "stapler in Jell-O" trick surely sounds familiar. It's pretty much what the name describes: Simply make a batch of Jell-O, but make sure your colleague's stapler is hidden inside

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