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Are you grateful for digital? Part 2: Q&A

Are you grateful for digital? Part 2: Q&A

In my most recent column, I challenged you to ask if you were grateful for digital. I argued that while marketers claim to be customer-centric, our campaigns rely more on our need to meet sales goals than any objective of the customers. Well, it got me

Most marketers believe it’s their role to collect (but not analyse) data | Netimperative - latest digital marketing news

Most marketers believe it’s their role to collect (but not analyse) data | Netimperative - latest digital marketing news

Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer data, but not actually to have responsibility for analysing it on a daily basis. This is according to the latest report by international marketing automation brand

How out of home (OOH) is set to re-invigorate the digital marketing industry - Fourth Source

How out of home (OOH) is set to re-invigorate the digital marketing industry - Fourth Source

It’s no secret that the digital marketing sector is facing many significant challenges. Issues such as the rise and rise of ad blocking, along with concerns over viewability, measurement and ad fraud are all long-standing issues that Marc Pritchard at P&G

Luxury Beat: Brett David on Auto Industry and Digital Marketing

Luxury Beat: Brett David on Auto Industry and Digital Marketing

Brett David is the mastermind behind Miami’s Prestige Imports, the premier source for luxury automobiles that offers an exclusive selection of Lamborghinis as well as the luxury hybrid Karma and the coveted Pagani—David was in fact one of the first three

6 Healthcare Marketing Ideas to Cure Your Social Media Woes

6 Healthcare Marketing Ideas to Cure Your Social Media Woes

Did you know, seven in every 10 Americans are active on at least one social network? (Source) In fact, most of us open up a social networking site on our phone first thing every morning. As a

Creating the Most Effective B2B Digital Marketing Mix

Creating the Most Effective B2B Digital Marketing Mix

When it comes to B2B digital marketing, everyone wants their efforts to be a success. But, the approach determines the results. So, which digital marketing channels are right for your business? Options aren’t limited: website, blog, SEO, content

How to Develop an Effective Social Media Marketing Strategy - JOSIC

How to Develop an Effective Social Media Marketing Strategy - JOSIC

Social media marketing certainly does great wonders to most businesses who utilize this. Through this, business goals were easily achieved in accordance with the company's vision and mission. Although there are lots of marketing strategies available, social

Client Acquisition Strategy for Digital Marketing Agencies

Client Acquisition Strategy for Digital Marketing Agencies

When your livelihood is dependent on your client acquisition strategy and execution—there’s a lot of pressure. It’s not like running a restaurant (which are tough in their own right). You are literally selling your ability to bring in revenue. In the

Which Visuals Get the Most Social Shares?

Which Visuals Get the Most Social Shares?

Most visuals will get shares on social media simply because they are attractive and interesting, and around 70% of the population are visual learners. However, some visuals are more shareable than

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