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Let’s run through a scenario that agencies see from time to time (not just in Q4, but the stakes are higher across the board right now): On the client side, a main point of contact is relatively new to the team. It’s Q4. They’re feeling stressed. On
While planning and executing holiday marketing strategies generally takes more than six months, mobile marketers need to stay agile to adjust promotion strategies and adapt to trends and unforeseen events week-by-week — sometimes even minute-by-minute,
Private equity leaders were invited to an event to explore emerging opportunities in ecommerce despite economic headwinds as the sector shows no sign of slowing down. BOZEMAN, Mont., Oct. 18, 2022 /PRNewswire/ -- Tadpull, the ecommerce service and software
B2B Demand Gen: Lead Qualifying Teams Are Common at Larger Enterprises Top performing large organizations typically have a dedicated lead generation qualification team, as 77 percent of enterprise firms with more than five thousand employees report having
Psychology is the science that studies human behavior. As a discipline, it can be helpful to apply it to the world of advertising and marketing in order to help improve the sales of a product or service. But what exactly does psychology in advertising and
B2B lead generation marketers: Have you tried Google Discovery ads yet? Unlike Search ads, Discovery ads are visual, responsive, and dynamic. Format and exact layout will depend on where the ad appears, among other factors. Like many Google products, on
Securing digital transformation in manufacturing Digital transformation is changing the way organizations address cyber risk Manufacturing is undergoing a digital industrial revolution called Industry 4.0, enabling new revenue opportunities, improved product
Author by Ben Thompson What happened to Meta last week — and my response to it — expressed in meme-form: In 2018, the market was panicking about Facebook’s slowing revenue and growing expenses, and was concerned about the negative impact that Stories
In today's market, we know customer acquisition is one of your biggest pain points. Competition is fierce, advertising costs are rising, and ad attribution has become even more complex than it was before. That is why we launched Shopify Audiences for Shopify
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