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The 2022 holiday season is on the horizon. It seems holiday shopping starts earlier each year, with July’s Amazon Prime Day sales and now a second round of sales from Amazon and other sellers that seek to match their activity. Digital Commerce 360, in
This year has thrown all sorts of curve balls, leaving small business owners to rapidly adjust their operations to ensure productivity and increased profitability. Influencer marketing has proven to be one of the most successful digital marketing strategies.
Whether you run an ecommerce or brick-and-mortar retail business, chances are you’ve heard a thing or two about Google Shopping. But what is Google Shopping, exactly? Is it worth using? And, if so, how should you use it? This post will cover all the
With Amazon’s October Prime Early Access Sale in the books, Amazon advertisers need to fine-tune their strategy for the core stretch of Q4. Part of that planning revolves around: We dug deep into the more than $400 million in Amazon ad spend under
In 2017 I wrote a book about Amazon, Apple, Facebook, and Google called The Four. After working my ass off for 25 years, I became an overnight success: speaking gigs, appearances on cable news and talk shows, book and podcast deals. I spent a bunch of time
A new report from e-commerce personalization platform Nosto showed that of 2,000 U.S. and U.K.-based shoppers surveyed, sustainable practices and fair wages for workers were top consumer demands for modern fashion retailers. It also showed, however, that
Digital marketers usually consider metrics including search engine optimization (SEO) and pay-per-click when it comes to improving performance. Some common goals can include to be among the top five or top ten search results on Google, or earning that coveted
Headless technology enables British company’s online storefront to flexibly showcase seasonal, highly limited, pre-order-only cycling lifestyle apparel that unites art and sustainability LONDON, UK and AUSTIN, TX – Oct. 17, 2022 – BigCommerce (Nasdaq:
Let’s run through a scenario that agencies see from time to time (not just in Q4, but the stakes are higher across the board right now): On the client side, a main point of contact is relatively new to the team. It’s Q4. They’re feeling stressed. On
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