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HTML & CSS: email coding concepts | VerticalResponse

HTML & CSS: email coding concepts | VerticalResponse

Plunging into the world of coding can seem daunting if you’ve never done it before. Email coding, in particular, has its own set of rules. If you’re new to coding, here are some things to consider before diving straight into HTML and CSS for email. If

Upgrade your email blasts with four simple tactics

Upgrade your email blasts with four simple tactics

Email blasts are a time-honored tradition in email marketing where a business sends one email to thousands of people simultaneously, often unsolicited. It’s an effective means of getting attention, but it’s not the type of attention brands should want.

Rapid-Fire Results: 21 quick ideas for improving your customer-first marketing

Rapid-Fire Results: 21 quick ideas for improving your customer-first marketing

Our mission at MarketingSherpa Summit is to share real customer-first marketing success stories from the marketers and vendors who are in the trenches day-in-day-out executing real campaigns. We get hundreds of applications from people interested in speaking,

5 Things You Need to Look for in an Email Service Provider

5 Things You Need to Look for in an Email Service Provider

You want to drive business by sending visually appealing emails that get delivered. This means you’re going to need an Email Service Provider (ESP) — a company or service that allows you to send marketing emails and track your results. But not all Email

4 ways every nonprofit should be using landing pages | VerticalResponse

4 ways every nonprofit should be using landing pages | VerticalResponse

As a nonprofit organization, you likely use email marketing to stay in touch with constituents and encourage them to stay involved with your cause. Landing pages can support and boost those efforts by spurring visitors to take action. Your organization’s

5 Email Marketing Metrics to Watch Depending on Your Goals

5 Email Marketing Metrics to Watch Depending on Your Goals

Email remains one of the best ways to reach your audience. Nearly all internet users have at least one email address and most check them daily. It does no good, however, to send an email out into the void without an understanding of who will read it and how

Retaining Customer Loyalty in the Digital Age - Power Retail

Retaining Customer Loyalty in the Digital Age - Power Retail

Research shows that it’s the returning online customer that spends nearly double of what new customers do – discover how to use your email marketing to boost customer loyalty. With the plethora of retailers at the digital customer’s fingertips today,

How To Set & Achieve Your Email Marketing Goals

How To Set & Achieve Your Email Marketing Goals

In any role in your business, it’s easy to fall into autopilot. Most of us are creatures of habit. How often is the reason for doing something, “we’ve always done it that way?” The truth is, we should spend no time or resources on any task without

Mailable Microsites- Countdown in Emails

Mailable Microsites- Countdown in Emails

Taking the Mailable Microsites series further, the Monks are back with yet another element that creates magic when integrated in an email- Countdown in Email. There’s a big buzz around real-time email marketing. Basically, it is a strategy that uses real

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