gotcha!Stream™ Hot Articles

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How to stop worrying about Google updates

How to stop worrying about Google updates

As SEOs, we tend to obsess over changes to the organic results. It usually works like this: You get to your computer in the morning. Ready to start work, you take a quick look at Facebook to check what you have missed. You run across someone asking if

How to Build SEO Backlinks: A Beginner's Guide

How to Build SEO Backlinks: A Beginner's Guide

How to Build SEO Backlinks: A Beginner's Guide What Google wants to see is authoritative and relatable links talking about your site. ---Shares June 9, 2017 Many entrepreneurs, business owners and marketers can relate to the difficulty of growing a business.

Do SMB websites matter anymore? YP doubles down on 'yes' with new 'pro' SEO product

Do SMB websites matter anymore? YP doubles down on 'yes' with new 'pro' SEO product

In addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This week, the company introduced and enhanced website product ypWebsite Pro, which includes SEO-related services. The offering combines

Using Latent Semantic Indexing to boost your SEO strategy

Using Latent Semantic Indexing to boost your SEO strategy

SEO is an ever-changing, expansive science that is often hard to understand. You know that you need specific keywords to boost your website traffic, but we’re about to throw another curveball at you – latent semantic indexing (LSI). It sounds like a

Buying a Local Website or Blog and Integrating Its Content

Buying a Local Website or Blog and Integrating Its Content

To expand your business, you’ll need more local visitors to your website. You’ll also need content if you expect those visitors to come from organic search. You can create content yourself, but that takes time. If you don’t want to make the necessary

What Happens When You Try to Cheat Google

What Happens When You Try to Cheat Google

People and companies go to great lengths to be valued by Google. Can you blame them, though? Studies show that ranking first in Google will net you 33 percent of the traffic for a given keyword. After that, it drops to 18 percent for the second

The AdWords 2017 roadmap is loaded with artificial intelligence

The AdWords 2017 roadmap is loaded with artificial intelligence

Google recently shared their 2017 AdWords product roadmap at Google Marketing Next. Because the audience is primarily comprised of executives at big agencies and big brands, and Google is doing its best to get them excited about all their capabilities, the

Marketing Day: Apple’s Intelligent Tracking Prevention, Instagram Story ads & Facebook Canvas ads

Marketing Day: Apple’s Intelligent Tracking Prevention, Instagram Story ads & Facebook Canvas ads

Get the most important digital marketing news each day. Marketing Day: Apple’s Intelligent Tracking Prevention, Instagram Story ads & Facebook Canvas ads Amy Gesenhues on June 7, 2017 at 4:00 pm More Here’s our recap of what happened in online marketing

How Google’s Algorithms Do & Will Work Together

How Google’s Algorithms Do & Will Work Together

As SEOs, we’re obsessed with how Google’s algorithms work. Well, it turns out they work together. In a recent Webmaster Central Google Hangout John Mueller revealed that Google’s various algorithms share data. Mueller’s exact quote was: “With

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