gotcha!Stream™ Hot Articles

gotcha! has been in the content marketing business for over 10 years and we have built the most powerful content machine in the world. Below are examples of the results our product can generate. We have identified top influencers who are writing articles on several great topics. We have identified the best ones and have curated them for you below. Feel free to take a look, share them, or contact us if we can be of service to you.

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With Social Media Changing, Has Advertising Reached Peak 'Purpose'?

With Social Media Changing, Has Advertising Reached Peak 'Purpose'?

It's hard to overstate just how dominant purpose-driven advertising has become at award shows. Eight of the 11 Grand Clio winners this year were purpose-based campaigns—and they were even more triumphant in the south of France. But all trends eventually run

Kagan: Facebook ignores hacked user plea for help

Kagan: Facebook ignores hacked user plea for help

We’ve all heard the horror stories about stolen identities when our names and photos are stolen and used to create fake accounts on social media like Facebook and Twitter. It has happened to me before on Twitter, but they corrected the problem quickly. Then

How TikTok’s algorithm made it a success: ‘It pushes the boundaries’

How TikTok’s algorithm made it a success: ‘It pushes the boundaries’

It is, quite literally, the trillion dollar question: how did TikTok go from a niche social network for lip-syncing teens to the most popular app in the western world, threatening to knock Facebook off its perch entirely, in just a few short years? There are

Pinterest partners with record labels to bring popular music to its TikTok rival, 'Idea Pins'

Pinterest partners with record labels to bring popular music to its TikTok rival, 'Idea Pins'

Pinterest’s TikTok competitor is gaining new music. The company announced today its video-focused “Idea Pins” feature will now include the ability to add popular tracks from top artists, thanks to new licensing deals with Warner Music Group, Warner

YouTube’s Providing More Creators with Access to Shoppable Links

YouTube’s Providing More Creators with Access to Shoppable Links

Will live-stream commerce ever become a thing in western markets? It already has in China, and in some other Asian regions, while there’s also evidence that Middle East-based users are becoming more open to live-stream buying. But western audiences, not

Social Media Laws Could Soon Be Tested at the Supreme Court

Social Media Laws Could Soon Be Tested at the Supreme Court

Policy Social Media Laws Could Soon Be Tested at the Supreme Court New laws in Florida and Texas set the stage for states to have more control over what’s posted on social media, but that could soon be tested at the U.S. Supreme Court and mean potential

Instagram is politely reminding you to be nicer — and it actually seems to work

Instagram is politely reminding you to be nicer — and it actually seems to work

It’s no secret that Instagram has major problems with harassment and bullying on its platform. One recent example: a report that Instagram failed to act on 90 percent of over 8,700 abusive messages received by several high-profile women, including actress

Why audio will never capture the hearts of social media users

Why audio will never capture the hearts of social media users

From climate tech to gig work, midterm races up and down the ticket stand to impact the tech industry. Ballot measures will determine the future of everything from EV funding to how gig work works. Photo: Scott Eisen/Getty Images Kwasi Gyamfi Asiedu Kwasi

Affiliates on the job market; politics on social media

Affiliates on the job market; politics on social media

A few weeks ago, our student affiliate Bridget Barrett asked if CITAP was tracking which of our affiliates were on the job market this season. At her excellent recommendation, we’ve built a centralized page to showcase the range of talent in our community.

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