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YouTube Shorts can now include 60 seconds of music or sounds, up from 15 seconds before

YouTube Shorts can now include 60 seconds of music or sounds, up from 15 seconds before

YouTube today is addressing one of creators’ chief complaints with filming videos for its TikTok competitor, YouTube Shorts: to date, the music and sounds added to videos could only be 15 seconds in length, even though Shorts themselves can be as long as 60

Using the Built-In Twitter Analytics to Improve Your Tweets

Using the Built-In Twitter Analytics to Improve Your Tweets

When it comes to social media, you want to make sure you’re paying attention to your analytics. Inside your analytics is a wealth of data that can help you shape your content strategy and generate the ROI you desire. For those reasons, they simply cannot be

As Meta democratizes marketing, here's what small businesses need to know to grow

As Meta democratizes marketing, here's what small businesses need to know to grow

Social media is the common marketplace for just about everything these days, supplying forms of cultural and real world currency to billions of users. It's often a democratizing force for creators and businesses operating in highly competitive markets and

Exclusive: How TikTok scrutinizes and scores the creators on its shopping platform

Exclusive: How TikTok scrutinizes and scores the creators on its shopping platform

A career as a TikTok creator can be described as equal parts glamorous and soul-crushing. You don’t need to look far for stories of those who achieved Tok-stardom, only to be met with a lifestyle full of burnout, instability and constant scrutiny from

The Evolution Of Martech Tools - Past, Present and Future

The Evolution Of Martech Tools - Past, Present and Future

According to a MarTech Alliance/Moore Kingston Smith report, the global marketing technology industry is estimated to be worth around $344 billion in 2021. Today, Martech or marketing technology is an integral part of every organization. It essentially

 Conversions, KPIs, Measuring Success, and Optimization

Conversions, KPIs, Measuring Success, and Optimization

Webinar: Email Newsletters: Conversions, KPIs, Measuring Success, and Optimization When: Tuesday, November 29, 2022 Time: 12:00pm to 1:00pm ET We all love email newsletters and we know they are an important part of any company’s email marketing mix. But

How to Create an Effective Landing Page

How to Create an Effective Landing Page

A landing page is a critical part of any marketing campaign. They are the first thing potential customers see when they click on an ad or a link, and they can make or break a sale. If you want to create an effective landing page that will help increase your

How Brands Go Wrong With Digital Marketing Metrics

How Brands Go Wrong With Digital Marketing Metrics

Is your digital marketing data actually providing insights to fuel customer experiences? Definitely not if you're busy with these tactics. Numbers may not lie, but they certainly mislead and withhold the whole truth on a regular basis, if you’re not

Black Friday Email Marketing Services and Strategy

Black Friday Email Marketing Services and Strategy

FAQs on Black Friday Email Marketing What is email marketing? Email marketing is a form of digital marketing that consists of communicating information via email about one’s company or brand. Email messages may contain content related to updates about a

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